Marketing Communications Specialist

Company: Eurofins Lancaster Laboratories
Location: Davis
Posted on: May 10, 2022

Job Description:

Company Description Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate. Eurofins is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. Eurofins is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. The Group also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products. In over just 30 years, Eurofins has grown from one laboratory in Nantes, France to 55,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 50 countries. Eurofins offers a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products. In 2020, Eurofins generated total revenues of EUR --- 5.4 billion, and has been among the best performing stocks in Europe over the past 20 years. Job Description The Marketing Communications Specialist is responsible for providing support to the Product Management and Sales and Marketing departments to promote the company's products and services. Under supervision of the Marketing Manager the employee will help to increase brand/company awareness through promotional materials and media outlets, maintain, compile, format and report information on diagnostic products, companies, and sales metrics, as well as work on other marketing efforts for current and new products. This position works directly with the Sales and Business development teams to assist in all phases of the product support, launch and promotion. Essential Duties & Responsibilities Assist in the development of marketing strategies and promotional material for new and existing products. Prepare mailers and brochures by formatting content and graphics as well as arranging for printing services. Send or deliver marketing materials or technical documents to customers upon request of Technical Product Specialists. Advertise the company/products and increase company presence through social media, professional platforms, press releases, newsletters, and other outlets. Assist in planning for, support and attend industry trade shows and conferences. Monitor the company website and social media pages, respond to customer queries. Follow up on leads generated by web-based advertising, trade shows, partners, etc. Regularly compile, format, and distribute data for sales metrics and marketing reports. Gather, format, and summarize information, data, and trends relating to diagnostic products and companies, utilize marketing tracking and research. Update competitor database with data from field sales, generate competitor analyses. Assemble quotations, proposals, videos, slide shows, demonstrations and booklets for sales presentations. Maintain marketing library by checking and replenishing inventory. Assist with field sales reporting and CRM system maintenance. Assist with account management and development of customer accounts. Ensure proper documentation occurs throughout product launch and sales processes (general communication, opportunity status, customer profile, quotes and contracts). Provide support to the Sales team as needed throughout the sales process. Perform additional duties as assigned by management. Qualifications Education/Experience Bachelor's degree - business, marketing, graphic design, or scientific related field preferred Previous experience working in a similar environment preferred Computer Skills Basic knowledge of Microsoft Word, Excel and Outlook Internet Explorer, Google Chrome, or Mozilla Firefox Must be willing and able to learn other software programs as needed Knowledge, Skills, And Other Abilities Required Use basic office equipment such as computers, copiers, scanners, faxes, etc. Excellent organizational skills Excellent verbal and written communication, listening, and presentation skills Must be able to effectively and accurately report information Excellent time management skills Ability to respond effectively to changing priorities Professionalism when communicating with co-workers, partners, and customers Preferred Basic understanding of marketing and financial principles, processes, and procedures Knowledge of FDA Quality System Regulations (cGMP) and International Standards (ISO & IVDR) pertaining to medical devices Reasoning Ability Ability to apply common sense understanding to carry out instructions furnished in written, oral, diagram, or schedule form Ability to deal with problems involving a few concrete variables in standardized situations Ability to collect and analyze data and draw valid conclusions Math Ability Ability to add, subtract, multiply, and divide in all units of measure Ability to compute ratios, percent, and to draw and interpret bar graphs Ability to work with mathematical concepts such as probability and statistical inference Language Ability Must have the ability to perform all the following in English: Ability to read and comprehend instructions, short correspondence, and memos Ability to write routine reports and correspondence Ability to effectively present information in one-on-one and group situations Additional Information Full-time, Monday-Friday 8am-5pm Excellent full time benefits including comprehensive medical coverage, dental, and vision options Life and disability insurance 401(k) with company match Paid vacation and holidays Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.

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