Marketing Manager
Company: Eurofins Lancaster Laboratories
Location: Davis
Posted on: May 10, 2022
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Job Description:
Company Description Eurofins Scientific is an international life
sciences company, providing a unique range of analytical testing
services to clients across multiple industries, to make life and
our environment safer, healthier and more sustainable. From the
food you eat, to the water you drink, to the medicines you rely on,
Eurofins works with the biggest companies in the world to ensure
the products they supply are safe, their ingredients are authentic
and labelling is accurate. Eurofins is the global leader in food,
environment, pharmaceutical and cosmetic product testing and in
agroscience Contract Research Organisation services. Eurofins is
one of the market leaders in certain testing and laboratory
services for genomics, discovery pharmacology, forensics, advanced
material sciences and in the support of clinical studies, as well
as having an emerging global presence in Contract Development and
Manufacturing Organisations. The Group also has a rapidly
developing presence in highly specialised and molecular clinical
diagnostic testing and in-vitro diagnostic products. In over just
30 years, Eurofins has grown from one laboratory in Nantes, France
to 55,000 staff across a decentralised and entrepreneurial network
of 900 laboratories in over 50 countries. Eurofins offers a
portfolio of over 200,000 analytical methods to evaluate the
safety, identity, composition, authenticity, origin, traceability
and purity of biological substances and products. In 2020, Eurofins
generated total revenues of EUR --- 5.4 billion, and has been among
the best performing stocks in Europe over the past 20 years.
Summary Job Description The Marketing Manager is responsible for
managing and coordinating all marketing, advertising and
promotional activities. Main responsibilities include conducting
market research to determine trends; coordinate tradeshow events;
and develop marketing strategies for new and existing products.
Essential Duties & Responsibilities Conduct market research to
determine market requirements for existing and future products
Develop and implement marketing plans and projects for new and
existing products based on current trends Manage the productivity
of the marketing plans and projects Explore ways of improving
exciting products and services to increase profitability Monitor,
review, and report on all marketing activity and results Establish
and maintain the marketing budget Develop pricing strategies Manage
the production of promotional materials Conduct analysis of
customer research, current market conditions, and competitor
information Serve as a liaison with media and advertising companies
Coordinate all logistical operations associated with planning and
organizing tradeshow events Attend conventions, sales meetings and
training programs as required by management Perform additional
duties as assigned by management Supervisory Responsibilities The
Marketing Manager is responsible for the overall direction,
coordination, and evaluation of the marketing team. Carries out
supervisory responsibilities in accordance with the organization's
policies and applicable laws. Responsibilities include
interviewing, hiring, and training employees; assisting the Chief
Executive Officer and sales department in planning, assigning, and
directing work; appraising performance; addressing complaints and
resolving problems. Qualifications To perform this job
successfully, an individual must be able to perform each essential
duty satisfactorily. The requirements listed below are
representative of the knowledge, skills, and/or abilities required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
Education/Experience Must have a Bachelor of Science degree in a
business or marketing-related field; MBA preferred At least 2-3
years previous work experience in a similar position required
Previous experience in the medical service or medical products
industry required Previous management experience preferred Proven
experience in customer and market research Computer Skills
Proficient in Microsoft Word, Excel, and Outlook Customer
Relationship Management (CRM) software Must be willing and able to
learn other software programs as needed Knowledge, Skills And Other
Abilities Exceptional communication and analytical skills required
Strong business planning and organization skills Must be able to
work effectively in a team environment Creative thinker who
responds well to pressure Excellent customer service & strong sense
of professionalism Ability to meet and exceed goals Ability to
travel for periods of up to one week Demonstrated experience in
product positioning, branding and translation of science into
marketing messages Technical knowledge of medical devices and
reagents Knowledge of FDA Quality System Regulations (cGMP) and
International Standards (ISO) pertaining to medical devices Ability
to clearly communicate technical information with customers,
co-workers and managers Ability to learn new & existing
instrumentation and technology as needed Must be able and willing
to adhere to corporation personnel policies and practices,
including attendance and punctuality requirements Certificate and
Licenses Must maintain a valid driver---s license with a
satisfactory driving record Reasoning Ability Ability to define
problems, collect data, establish facts and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions
and deal with several abstract and concrete variables. Math Ability
Ability to calculate figures and amounts such as discounts,
interest, commissions, proportions, fractions, and percentages to
practical situations. Ability to work with mathematical concepts
such as probability and statistical inference. Language Ability
Must have the ability to perform all of the following in English:
Read, analyze, and interpret general business periodicals,
professional journals, technical procedures, financial reports, and
legal documents Write reports, and business correspondence
Effectively present information and respond to questions from
groups of managers, clients, customers, and the general public as
well as being able to respond to common inquiries or complaints
from customers Translate technical information into marketing
messages Equipment Gold Standard Diagnostics--- proprietary
instrumentation General office equipment such as computers,
printers, phones, faxes, etc. Physical Demands & Work Environment
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions. While performing the duties of this job, the
employee will regularly be required to sit for long periods of
time; stand; walk; use hands; reach with hands and arms; talk;
hear; and smell. The employee is occasionally required to stoop,
kneel, crouch, or crawl, and may be required to lift up to 50 lbs.
Specific vision abilities required by this job include close
vision, distance vision, peripheral vision, depth perception and
ability to adjust focus as well as see color. The employee may be
required to travel for extended periods of time. In this position,
the employee will be required to work in a team environment where
the noise level is usually moderate. The employee may be exposed to
work near moving mechanical parts, blood borne pathogens, human
serum, and toxic or caustic chemicals. Additional Information
Excellent full time benefits including comprehensive medical
coverage, dental, and vision options Life and disability insurance
401(k) with company match Paid vacation and holidays Eurofins is a
M/F, Disabled, and Veteran Equal Employment Opportunity and
Affirmative Action employer.
Keywords: Eurofins Lancaster Laboratories, Davis , Marketing Manager, Executive , Davis, California
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