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Area Marketing Manager

Company: Robert Half
Location: Davis
Posted on: September 21, 2022

Job Description:

Robert Half is seeking an Area Marketing Manager for a unique opportunity to contribute in the implementation of marketing and communications strategies. This role will require intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution. This full-time employment opportunity is based in the Davis, California area, and requires the candidate to work onsite.
Responsibilities:

  • Creating the marketing strategy and also execute the strategy to elevate current practices.
  • Manage the marketing budget from start to finish.
  • Write brochures and marketing assets, and collaborate with agency partners as needed.
  • Be data-driven for analysis trends and market conditions.
  • Collaborate with cross-functional teams and present to executives and stakeholders.
  • Provide marketing and communications support for the Sales team with annual marketing plans that are aligned with the corporate strategic objectives.
  • Own the 4Ps and be responsible to localize global marketing campaigns, develop regional marketing materials, plan events, and secure promotional items that are aligned with each division.
  • Responsible for all areas of local marketing including local market research, sales tools, promotions, tradeshows, seminars, and website and digital channels.


    Requirements:
    • Degree in Communications, Marketing or Business discipline preferred.
    • Budget management experience. Having responsibility for annual plans, media planning, and budgets.
    • Event management experience (in person and online delivery).
    • Experience managing design vendors/freelancers.
    • Excellent verbal and written communication skills with the ability to tailor messaging to various target audiences.
    • Analytical and problem-solving ability and able to work on tight deadlines.
    • Ability to execute with flawless detail while keeping visibility of the broader strategy.
    • Experience with a CRM.
    • Proficiency in social monitoring software and Google Analytics.
    • Lead with analytics and be data-driven.
    • Marketing research and analysis.
    • Manage multiple projects, implementations, and campaigns.
    • Work with sales team and customer service teams to partner and develop strategies for the specific market.
    • Experience working with channels.
    • Advertising agency experience a plus.

Keywords: Robert Half, Davis , Area Marketing Manager, Hospitality & Tourism , Davis, California

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